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What your company should know about aerial video production

Maybe you’ve seen a commercial where the camera flies through the air.  Maybe it was a car commercial or company introduction video.  In the past, this was done with big helicopters that had big...

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Millennials Are Not Interested In Your Company’s Bad Video Content

When creating videos that are targeted to Millennials (Millennials can be defined as people that were born between the years of 1980 and the early 2000’s), it is good to remember a lot of them are old...

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What Does “A Quality Video” Really Mean?

A lot of clients come to us asking for a quality video. The thing is, “a quality video” can have many connotations. Technically speaking, video quality refers to the clarity of a signal, which depends...

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Introduction to YouTube Advertising And How Can Help Your Company’s Video

The challenge with traditional paid advertising is that you have to push your message to everyone, even though your target audience might be limited to a very select group. This has been true of TV,...

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3 Ways to Communicate Through Videos to Captivate Your Audience

Corporate videos allow companies to invite the audience in for the first meeting without them ever having to leave home or pick up the phone. A poorly done corporate video is like the door-to-door...

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Orange County Video Production on OC Talk Radio

Recently, I had the privilege of being a guest on the Critical Mass Radio Show with host Richard Franzi; which is on OC Talk Radio. During the interview, I talked about Orange County video production...

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How long should your company’s online videos be?

One of the most common questions that we get about online video is: “How long should my video be?” There is no easy answer but there are some best practices that can be followed that can help answer...

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In-house video production VS Freelancer VS Video Agency

When companies start thinking about creating videos, one of the decisions they will need to make is – who will create these videos? There are three main ways to do this. You can create the videos...

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Setting standards for you company’s online video

Your company has standards for how your marketing material will look the colors used in your logo.  You take the time to edit your company’s blog posts to ensure everything has correct spelling and...

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Using Video to Guide the Buyer’s Journey

Before you make a new purchase, do you go online first and do a little research? I am not talking about impulse buys at the check outline. I am talking about the big stuff, the things that cause people...

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Anyone can write a video script but they shouldn’t

The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare...

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The Number One Mistake Your Company Can Make With Video

The number one mistake your company can make with video. Isn’t hiring the wrong company to make your video or making a video that no one will ever watch. However, those are pretty big mistakes. The...

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How HR Can Use Video To Attract New Employees

When you think of using video in the Human Resources department, you often think of compliance videos or that sexual harassment video that you had to watch that is always outdated no matter how new it...

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Tips for Creating Video for your Trade Show Booth

The main challenge with trade shows is figuring out how to get the attention of the audience in a sea of other trade show booths. There are many different ways. One way that has gained popularity over...

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How B2B Companies Can Benefit from Online Video Ads

Online video advertising is often associated with B2C marketing but it is also a great opportunity for B2B companies.  If you’re a B2B, you know that you need to get in front of just a few people who...

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Using Testimonial Videos to Build Trust

When it comes to business relationships, trust is one of the most important things, if not the most important, towards someone doing business with you. Some say it is the only thing you need. One way...

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